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Business Principles That Really Work!

By Editorial Staff
Published May 1, 2008

LifeLine’s founder shares his expertise

By Tracey Feeny

Tracy Freeny helped start LifeLine five years ago, a long-distance telephone company in Oklahoma City that now gives away almost a million dollars a month to Christian organizations.

LifeLine was founded in early 1990 by people who were committed to doing the work of the Lord by helping ministries raise additional revenue. Long-distance service was chosen because it is a service that most everyone uses on a monthly basis. The company is owned by over 800 Christian stockholders and has grown from an idea to a company whose gross revenue now exceeds $100 million per year.

I received Christ at the age of 25 when I was attending a Methodist church in Oklahoma City. We had a three-day meeting at church and we housed a family during the meeting. I had started reading the Bible in college, but still did not have a personal relationship with the Lord. The mission helped me understand the sacrifice that God had paid for my sins through Jesus Christ.

Our company is founded upon the principle of seeking first the kingdom of God. We believe “Kingdom” means to spread the Gospel, feed the hungry, and help ministries who are doing God’s will. We also believe it means standing against the devil, which has led LifeLine to take a public stance against abortion, the homosexual lifestyle, and the sex and violence on T.V.

The most important points are: (1) Make Jesus Christ the Lord of your personal life and the Lord of your company. (2) Study God’s Word to know Him better. (3) Seek to obey Him in all things. (4) Give your first fruits to help establish the Kingdom.

It has been said that LifeLine is like a ministry that helps other ministries. The company has a daily Bible study led by Carl Thompson. The most important part of our day is when we gather around 8:30 to 9:00 each day to study God’s Word. We spend 30 to 60 minutes studying God’s Word and then we ask Him to show us His will for LifeLine.

LifeLine gives 10 percent of its gross revenue back to ministries who have endorsed LifeLine. The Lord has given us great favor, and we believe the reason is that the company’s primary goal is to serve Christ.

Christian Coalition of Brevard County is one of the organizations in the LifeLine program.


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