Part 3: Summary and Additional Resources

AdSense Do's and Don'ts

Now that you know what AdSense is all about, we can offer the following do's and don'ts which more or less summarizes everything we've said so far.

Do's

The first rule of using AdSense is to follow their terms of service. Google has exceptional monitoring ability, and if they find any violation of their TOS, your account will be suspended, rendering all your efforts moot.

Consider having a number of informative pages about varying topics but with a consistent theme for your website. That way you will have more ads to choose from and can possibly maximize your CTR.

Use keywords to your advantage. Higher paying keywords will usually but not always yield more rewards. Think relevance. Also use variations of keywords for added advantage.

Provide unique information on your web pages. The more specific the content of your website is, the more targeted your ads will be, and the more effective. Always focus on providing good quality information!

Experiment with various ad formats on your web page and choose those that suite your website. You can choose to display ads with different formats on one page.

Position your ad block in such a way that the ad is visible and yet it does not put off the readers. Ideally, place your ad in the top section of your webpage which can be viewed without scrolling down.

Use the Google AdSense preview toolbar to your advantage and see how the ads will appear on your website. Get a hands-on feel of how the visitor to your website will view your web page.

Use Google channels and other external tracking software to evaluate your performance on a routine basis.

Don'ts

Do not resort to fraudulent or deceptive means for generating clicks on the ads that are on your page. Some of the methods that are prohibited by Google AdSense are:

* Automated clicking programs

* Repeated manual clicks

* Using robots to generate clicks

* Clicking your own ads

* Tricking your visitors into clicking on your ads by using fraudulent means

Don't have confusing layers of content. Content on your web page should not hide the ad text and URL. At the same time, it is advisable that you use same font type, size and color (background and font) for both the ads and the content on your web pages so that your ad does not announce itself as an outside ad. Ideally, your ad should look and feel like a part of your website.

Don't have broken links on your site. Your website should not contain any broken links and should be easily navigable. Also, the content on your web pages should be informative, of high quality and the ads should be relevant to the content.

Don't have old or illegal information on your site. Be careful about outdated information, plagiarized text and obscene or offensive material. Avoid using any of these on your web pages.

Two More AdSense Opportunities: RSS and Blogs

Adding Google Ads to your RSS feeds

RSS (Really Simple Syndication) has gained huge popularity on the Internet. RSS is an XML document format that organizes and stores news-like content from various sources into one source. Think of it like a newswire service, the kind of stuff that scrolls along the bottom of cable channels. A large percentage of the "news" items you find on any website that is not a major news portal got there through an RSS feed.

Google has introduced a specific program known as AdSense for RSS. Although, it is under beta testing currently (mid 2005), you can join this program now and start making money with it. RSS offers a variety of interesting content options that most websites themselves can't match.

Google AdSense for feeds has its own set of policies. These can be accessed at: http://www.google.com/support/adsense/bin/answer.py?answer=20134 Like the AdSense program, you must follow all guidelines in order to be accepted for the AdSense for feeds program.

Placing AdSense ads on your Blogs

Blogs are similar to RSS feeds in concept except they usually have one author rather than an aggregate of sources of the material they contain. Blogs (short for Web logs) are simple webpages where you can write articles and other content on a variety of topics, and both the famous and the unknown use these online diaries to share their thoughts, post pictures, and so on. The public can view this content and even comment on it in most cases.

Due to the considerable amount and unlimited range of content on Blogs, it may make sense to place AdSense ads on them. In fact, it is much easier to generate revenue from Blogs as compared to other web pages, at least in theory.

* First, blogs are full of content, most of which is original most of the time. The content may not be "good" from a human reader perspective but it is usually "good" according to Google's scans. Thus, getting approved by Google AdSense may be easier.

* The content presented on the blog, in many cases, is quite diverse which, unlike a website that needs to be "about something" can be excused by the "everything and nothing" nature of most blogs. Consequently, the possibility of Google finding targeted ads that are relevant may increase.

* Google AdSense works only with those websites that are already indexed by Google. Blogs get indexed far more easily than regular webpages. Some blogs get indexed in as few as two to three days of submission. Thus, the chances of getting approved by Google AdSense increases

* Blogs can be created at practically no cost much cheaper than commercial websites.

About Google Adsense

Make Sense of Google AdSense and make money!

How much can I make with AdSense and how do I get started?

Part 1: Join the AdSense Program

Part 2: The 5-Step Plan to Success

Part 3: Summary and Additional Resources

Summary

About Google Adsense

Ebook Marketing Articles

Internet Marketing Articles

Search Engine Articles

Media Products and Information

I've been involved with media projects for the past 20 years and have run a web site since 1996, so I decided to compile some of the information that has been of great help and interest to me. The following links are to articles that have everything you will want to know about digital photography, HDTV, broadband, MP3, GPS, making money on-line, home-based business, investing on-line, and other internet tips.

Digital Photography Articles

DVDs, Videos, Books!

The DVDs

The Beast of Revelation: IDENTIFIED
Who is the dreaded beast of Revelation? Now at last, a plausible candidate for this personification of evil incarnate has been identified (or re-identified). Ken Gentry's insightful analysis of scripture and history is likely to revolutionize your understanding of the book of Revelation -- and even more importantly -- amplify and energize your entire Christian worldview! Ideal for group meetings, personal Bible study -- for anyone who wants to understand the historical context of John's letter "... to the seven churches which are in Asia" (Rev. 1:4). 135 minutes $17.95

The Videos

God's Law and Society
This video powerfully presents a comprehensive worldview based upon the ethical system found in the Law of God. Sixteen Christian leaders and scholars answer some of the most common questions and misperceptions related to this volatile issue: Are we under Law or under Grace? How does the Old Testament Law apply today? Can we legislate morality? What about the separation of Church and State? Was America founded as a Christian nation? What would a Christian America look like? Perfect for group instruction as well as personal Bible study. Speakers include: George Grant, Howard Phillips, R.C. Sproul Jr., Ken Gentry, Gary DeMar, Jay Grimstead, R.J. Rushdoony, Steven Schlissel, Andrew Sandlin, and more! Two tapes, Ten parts, over four hours of instruction! $19.95

Massacre of Innocence - The Occult Roots of Abortion
This video looks at the spiritual roots of abortion and exposes the myths surrounding child killing. Little known historical facts about abortion and how they relate to modern feminism are presented logically and accurately. Has been effective in converting many to a pro-life position. 85 minutes. $19.95

Revival Account - Asbury 1970
What is true Revival and Spiritual Awakening? Discover the answer in this eyewitness account by Dennis Kinlaw, President of Asbury College, Wilmore, Kentucky, during a visitation in 1970. Certain to challenge you to greater holiness and a deeper commitment to full-scale revival. Original news and private footage has been included. 40 minutes. $19.95

The Books

Four Keys to the Millennium
By Jay Rogers, Larry Waugh, Rodney Stortz, Joseph Meiring. All Christians believe that their great God and Savior, Jesus Christ, will one day return. Although we cannot know the exact time of His return, what exactly did Jesus mean when he spoke of the signs of His coming (Mat. 24)? How are we to interpret the prophecies in Isaiah regarding the time when "the earth will be full of the knowledge of the LORD as the waters cover the sea" (Isa. 11:19)? Should we expect a time of great tribulation or reformation and revival before the Lord returns? Did you know that there are four hermeneutical approaches to the book of Daniel and Revelation? Is the devil bound now, and are the saints reigning with Christ? These, and more questions, are dealt with by four authors as they present the four views on the millennium. And each view is critiqued by the other three authors. High quality paperback, 167 pages. $17.95

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