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Last Temptation of Christ: A Financial Loss

By Editorial Staff
Published December 1, 1988

TUPELO, MI (EP) – Christian activists who protested the movie “The Last Temptation of Christ” won a tremendous victory, according to the American Family Association (AFA). The AFA says Universal Pictures suffered a humiliating financial loss of $10-13 million because of successful boycott efforts.

About one percent of the roughly 13,000 theaters in the country have shown the movie, and so far Universal has reportedly recovered less than $4 million of their $15-l7 million investment.

“The Christian community has won a tremendous victory,” claims Rev. Donald E. Wildmon, executive director of the AFA. “We joined hands and worked together and accomplished what appeared to be impossible. Against tremendous odds – millions of dollars in promotion by MCA/Universal, all the support MCA/Universal could rally in the Hollywood community, and hundreds of articles and broadcasts praising the movie and criticizing those who protested – the Christian community succeeded. It shows what we can be accomplished when we join together in a common effort.”

Wildmon, a United Methodist Minister, says it was hypocritical of MCA/Universal to defend the release of the movie as an exercise of First Amendment rights when they had put a “gag rule” in effect for their theater managers, forbidding them to speak about the movie to the media, and thus denying their own employees the same First Amendment rights they claimed to be protecting.

AFA joined other Christian organizations – broadcasters, para-church ministries, denominations, etc. – in protesting the movie,” notes Wildmon. “The secular critics, and many Christian media, reported that the protest ensured success. ‘Christians should have said nothing about the movie,’ the critics said. ‘All the protest did was help ensure the movie’s success.’ But it didn’t happen.

AFA distributed radio spots to about 900 Christian radio stations and most stations used the spots repeatedly. AFA also produced a television special which was shown on more than 50 Christian TV stations. Thousands of pastors in local churches called their people to action, and the members responded. Millions of Christians signed petitions and sent them to their local theaters, and hundreds of thousands of others called and wrote. Their efforts were successful.”

AFA expects that “Last Temptation” will be nominated for some Oscar awards. “That is one way Hollywood has of rewarding its own,” explains Wildmon. “Just remember that all the nominations and voting are done by people in the industry, people who for the most part want to help MCA/Universal save face.”


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Abortion Clinic 911 Calls (DVD)

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The Abortion Matrix: Defeating Child Sacrifice and the Culture of Death (DVD)

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This powerful presentation traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God and crime against humanity has produced in our beleaguered society.

Conceived as a sequel and update to the 1988 classic, The Massacre of Innocence, the new title, The Abortion Matrix, is entirely fitting. It not only references abortion’s specific target – the sacred matrix where human beings are formed in the womb in the very image of God, but it also implies the existence of a conspiracy, a matrix of seemingly disparate forces that are driving this holocaust.

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Massacre of Innocence (DVD)

Exposing The Occult Roots of Abortion

This presentation looks at the spiritual roots of abortion and exposes the myths surrounding child killing. Little known historical facts about abortion and how they relate to modern feminism are presented logically and accurately. Has been effective in converting many to a pro-life position.

Massacre of Innocence goes where no pro-life presentation has gone before in “tearing the lid off abortion” to reveal the spiritual realities we must battle if we will bring an end to this crime. The presentation is absorbing, fast-paced, informative and incredibly devastating to any attempt to justify abortion.

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— Congressman Robert K. Dornan

Running time: 85 minutes

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Dr. Francis Schaeffer - How Should We Then Live? (DVD)

Special Two-Disc Set!

After 40 years of intense study and world-wide ministry, Dr. Francis Schaeffer completed his crowning work of scholarship – to present profound truths in simple film language. Dr. Schaeffer’s brilliant analysis of the past and predictions for current trends have proven so uncannily accurate that this amazing series still feels contemporary almost three decades after its initial release. Ultimately, Schaeffer concludes that man’s only hope is a return to God’s Biblical absolute, the truth revealed in Christ through the Scriptures.

Available for the first time on DVD, this documentary spectacular also includes intimate in-depth conversations with Francis and Edith Schaeffer. With the on-disc study guide, this presentation forms a unique course of comprehensive study. While this series forms an innovative analysis of the past, this outstanding work is more than history. Each episode focuses on a significant era, yet speaks clearly to 21st-century man with answers for modern problems.

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The Abortion Matrix DVD: Update

The Abortion Matrix:
Defeating Child Sacrifice and the Culture of Death

is a 195-minute presentation that traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God has produced. You can order this series on DVD, read the complete script and view clips on-line...
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