Jay Rogers
Director:
Jay Rogers

Recent Posts

The Forerunner

Major Networks Losing Control of Audiences

By Editorial Staff
Published December 1, 1988

The “Big Three” major networks, ABC, NBC and CBS, which have shaped American television for the last two decades, are apparently losing their monopolistic control over the public. Viewers instead are turning to VCR’s, cable, and an “upstart fourth network,” Christian Broadcasting Network (CBN), which has enjoyed a steady increase in viewership.

The Big Three have suffered “audience erosion” with 70 percent of the combined share audience watching, compared to 92 percent in 1978. “We are still the Goliath of broadcasting, but we will be slain by all the little Davids, if we don’t pay attention to them,” said Howard Stringer, president of the CBS Broadcast group.

CBN was considered the “upstart fourth network,” by Time Magazine in its recent article, “The Big Boys’ Blues” (October 17, l988). Spokesman Darlene Smyda said, “We’ve definitely had an increase in viewers. As of October 11th, we had 42 million households.” CBN’s “Family Channel” viewership has steadily increased since 1981, and grew by two million since last May. Smyda said the audience is not necessarily a religious audience, but simply those who like family programming.

Despite attempts to develop new sitcom material to appeal to newer and narrow audiences such as yuppies and single mothers, and to scale down production costs, the decline among the three networks shows no signs of leveling off. Over 3,500 employees have been laid off in the last two years at all Big Three networks. They are also expanding their revenue base by investing in production of documentaries and home videos.

Although networks are diversifying their profits, decline of influence seems cast in concrete. Eugene Secunda, professor of marketing at Baruch College in New York City, told Time, “You’re dealing with inevitable decline. It’s like those folks who kidded themselves that the Roman Empire was going to go on forever. It was an illusion.”

Analysts project that the influence of the major networks will be dispersed among eight or 10 networks, thus fragmenting competition. Some observers say bad TV programming isn’t the reason for the drop in viewership; instead it is new technologies such as home satellite dishes and fiber-optic cable. Also, the average viewer today isn’t sampling every TV show, which is much different from the viewer of the late 1970s who watched everything. Today’s viewers have cable TV, home video and other independent stations from which to select from.


Forerunner - Home » The Forerunner Newspaper » National Events

Your comments are welcome!

Textile Help

Go Stand Speak (DVD)

With “preaching to the lost” being such a basic foundation of Christianity, why do many in the church seem to be apathetic on this issue of preaching in highways and byways of towns and cities?

Is it biblical to stand in the public places of the world and proclaim the gospel, regardless if people want to hear it or not?

Does the Bible really call church pastors, leaders and evangelists to proclaim the gospel in the public square as part of obedience to the Great Commission, or is public preaching something that is outdated and not applicable for our day and age?

These any many other questions are answered in this documentary.

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


Frank Schaeffer Will You Please Shut Up! (Book)

High Quality Paperback — 200 pages

A Reasonable Response to Christian Postmodernism

Includes a response to the book Christian Jihad by Colonel V. Doner

The title of this book is a misnomer. In reality, I am not trying to get anyone to shut up, but rather to provoke a discussion. This book is a warning about the philosophy of “Christian postmodernism” and the threat that it poses not only to Christian orthodoxy, but to the peace and prosperity our culture as well. The purpose is to equip the reader with some basic principles that can be used to refute their arguments.

Part 1 is a response to some of the recent writings by Frank Schaeffer, the son of the late Francis Schaeffer. This was originally written as a defense against Frank’s attacks on pro-life street activism – a movement that his father helped bring into being through his books, A Christian Manifesto, How Should We Then Live? and Whatever Happened to the Human Race? These works have impacted literally hundreds of thousands of Christian activists.

Part 2 is a response to Colonel Doner and his book, Christian Jihad: Neo-Fundamentalists and the Polarization of America. Doner was one of the key architects of the Christian Right that emerged in the 1980s, who now represents the disillusionment and defection many Christian activists experienced in the 1990s and 2000s. There is still great hope for America to be reformed according to biblical principles. As a new generation is emerging, it is important to recognize the mistakes that Christian activists have made in the past even while holding to a vision for the future.

$14.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


Abortion Clinic 911 Calls (DVD)

Exposes the Dangers of Abortion to Women!

These shocking eyewitness accounts expose the dangers of abortion not only to unborn children, but to the health and lives women as well. An antidote to the smokescreens of the liberal media, these short clips show what really happens in and around abortion clinics.

Although the content is emotionally gut-wrenching, these videos have been used in church seminars and small groups to educate Christians on the abortion issue and to lead people toward a pro-life position. Contains 2 hours and 40 minutes of materials that can be shown separately.

Watch these pro-life videos on-line.

“These videos helped change my mind from pro-choice to pro-life. Your videos are what did it for me. I will be walking in next year’s March For Life in San Francisco.” — A. Jackson, California

“I was going to have an abortion until I saw your video. Praise Jesus!”
— M. Drew, YouTube Commenter

$4.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


Dr. Francis Schaeffer - A Christian Manifesto (DVD)

That Swiss Hermit Strikes Again!

Dr. Schaeffer, who was one of the most influential Christian thinkers in the twentieth century, shows that secular humanism has displaced the Judeo-Christian consensus that once defined our nation’s moral boundaries. Law, education, and medicine have all been reshaped for the worse as a consequence. America’s dominant worldview changed, Schaeffer charges, when Christians weren’t looking.

Schaeffer lists two reasons for evangelical indifference: a false concept of spirituality and fear. He calls on believers to stand against the tyranny and moral chaos that come when humanism reigns-and warns that believers may, at some point, be forced to make the hard choice between obeying God or Caesar. A Christian Manifesto is a thought-provoking and bracing Christian analysis of American culture and the obligation Christians have to engage the culture with the claims of Christ.

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


A Revival Account: Asbury 1970 (DVD)

What is true Revival and Spiritual Awakening?

Discover the answer in this eyewitness account by Dennis Kinlaw, President of Asbury College, Wilmore, Kentucky, who recounts the story of a visitation of the Holy Spirit in 1970. This is the presentation that has continued to spark the flames of Revival in the hearts of people around the world. Contains eyewitness footage from the Revival at Asbury College in 1970 in Wilmore, Kentucky.

Certain to challenge you to greater holiness and a deeper commitment to full-scale revival. Original news and private footage has been included. If you are a student who longs to see a spiritual awakening at your school, you must see this video!

“This simple video does a wonderful job of conveying something of God’s heart and power, Everyone we have ever shown this to has received an immediate impartation of faith for revival and the power of prayer.”
— Bob and Rose Weiner, Weiner Ministries Int’l

Running Time: 40 minutes

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information

Share |

View CCNow Cart/Checkout
View CCNow Cart/Checkout

RSS
Subscribe to
The Forerunner

Have The Forerunner Weblog sent straight to your inbox!

Enter your email address:

YouTube
The Forerunner Channel on YouTube


Promote Your Page Too

Featured Product
If you like the articles on this website, you may also be interested in:

Featured Articles

Live Seminar!

Real Jesus
The Abortion Matrix DVD: Update

The Abortion Matrix:
Defeating Child Sacrifice and the Culture of Death

is a 195-minute presentation that traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God has produced. You can order this series on DVD, read the complete script and view clips on-line...
continued ...


View My Stats