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The Forerunner

Major Networks Losing Control of Audiences

By Editorial Staff
Published December 1, 1988

The “Big Three” major networks, ABC, NBC and CBS, which have shaped American television for the last two decades, are apparently losing their monopolistic control over the public. Viewers instead are turning to VCR’s, cable, and an “upstart fourth network,” Christian Broadcasting Network (CBN), which has enjoyed a steady increase in viewership.

The Big Three have suffered “audience erosion” with 70 percent of the combined share audience watching, compared to 92 percent in 1978. “We are still the Goliath of broadcasting, but we will be slain by all the little Davids, if we don’t pay attention to them,” said Howard Stringer, president of the CBS Broadcast group.

CBN was considered the “upstart fourth network,” by Time Magazine in its recent article, “The Big Boys’ Blues” (October 17, l988). Spokesman Darlene Smyda said, “We’ve definitely had an increase in viewers. As of October 11th, we had 42 million households.” CBN’s “Family Channel” viewership has steadily increased since 1981, and grew by two million since last May. Smyda said the audience is not necessarily a religious audience, but simply those who like family programming.

Despite attempts to develop new sitcom material to appeal to newer and narrow audiences such as yuppies and single mothers, and to scale down production costs, the decline among the three networks shows no signs of leveling off. Over 3,500 employees have been laid off in the last two years at all Big Three networks. They are also expanding their revenue base by investing in production of documentaries and home videos.

Although networks are diversifying their profits, decline of influence seems cast in concrete. Eugene Secunda, professor of marketing at Baruch College in New York City, told Time, “You’re dealing with inevitable decline. It’s like those folks who kidded themselves that the Roman Empire was going to go on forever. It was an illusion.”

Analysts project that the influence of the major networks will be dispersed among eight or 10 networks, thus fragmenting competition. Some observers say bad TV programming isn’t the reason for the drop in viewership; instead it is new technologies such as home satellite dishes and fiber-optic cable. Also, the average viewer today isn’t sampling every TV show, which is much different from the viewer of the late 1970s who watched everything. Today’s viewers have cable TV, home video and other independent stations from which to select from.


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Go Stand Speak (DVD)

With “preaching to the lost” being such a basic foundation of Christianity, why do many in the church seem to be apathetic on this issue of preaching in highways and byways of towns and cities?

Is it biblical to stand in the public places of the world and proclaim the gospel, regardless if people want to hear it or not?

Does the Bible really call church pastors, leaders and evangelists to proclaim the gospel in the public square as part of obedience to the Great Commission, or is public preaching something that is outdated and not applicable for our day and age?

These any many other questions are answered in this documentary.

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(We accept all major credit cards and PayPal.)

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The Abortion Matrix: Defeating Child Sacrifice and the Culture of Death (DVD)

Download the free Study Guide!

Is there a connection between pagan religion and the abortion industry?

This powerful presentation traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God and crime against humanity has produced in our beleaguered society.

Conceived as a sequel and update to the 1988 classic, The Massacre of Innocence, the new title, The Abortion Matrix, is entirely fitting. It not only references abortion’s specific target – the sacred matrix where human beings are formed in the womb in the very image of God, but it also implies the existence of a conspiracy, a matrix of seemingly disparate forces that are driving this holocaust.

The occult activity surrounding the abortion industry is exposed with numerous examples. But are these just aberrations, bizarre yet anomalous examples of abortionists who just happen to have ties to modern day witchcraft? Or is this representative of something deeper, more sinister and even endemic to the entire abortion movement?

As the allusion to the film of over a decade ago suggests, the viewer may learn that things are not always as they appear to be. The Abortion Matrix reveals the reality of child-killing and strikes the proper moral chord to move hearts to fulfill the biblical responsibility to rescue those unjustly sentenced to death and to speak for those who cannot speak for themselves (Proverbs 24:11,12; 31:8,9).

Speakers include: George Grant, Peter Hammond, RC Sproul Jr., Paul Jehle, Lou Engle, Rusty Thomas, Flip Benham, Janet Porter and many more.

Ten parts, over three hours of instruction!

Running Time: 195 minutes

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

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The Beast of Revelation IdentifiedThe Beast of Revelation: Identified (DVD)

Who is the dreaded beast of Revelation?

Now at last, a plausible candidate for this personification of evil incarnate has been identified (or re-identified). Ken Gentry’s insightful analysis of scripture and history is likely to revolutionize your understanding of the book of Revelation — and even more importantly — amplify and energize your entire Christian worldview!

Historical footage and other graphics are used to illustrate the lecture Dr. Gentry presented at the 1999 Ligonier Conference in Orlando, Florida. It is followed by a one-hour question and answer session addressing the key concerns and objections typically raised in response to his position. This presentation also features an introduction that touches on not only the confusion and controversy surrounding this issue — but just why it may well be one of the most significant issues facing the Church today.

Ideal for group meetings, personal Bible study — for anyone who wants to understand the historical context of John’s famous letter “… to the seven churches which are in Asia.” (Revelation 1:4)

Running Time: 145 minutes

$17.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


Freedom: The Model of Christian Liberty (DVD)

“Give me liberty or give me death!”

Patrick Henry’s famous declaration not only helped launch the War for Independence, it also perfectly summarized the mindset that gave birth to, and sustained, the unprecedented experiment in Christian liberty that was America.

The freedom our Founders envisioned was not freedom from suffering, want, or hard work. Nor was it freedom to indulge every appetite or whim without restraint—that would merely be servitude to a different master. No, the Founders’ passion was to live free before God, unfettered by the chains of autocracy, shackles that slowly but inexorably bind men when the governments they fashion fail to recognize and uphold freedom’s singular, foundational truth: that all men are created in the image of God, and are thereby co-equally endowed with the right to “life, liberty, and the pursuit of happiness.”

This presentation is a similar call, not to one but many. By reintroducing the principles of freedom that gave birth to America, it is our prayer that Jesus, the true and only ruler over the nations, will once again be our acknowledged Sovereign, that we may again know and exult in the great truth that “where the Spirit of the LORD is, there is liberty” (2 Cor. 3:17).

Welcome to the Second American Revolution!

This DVD features “Liberty: The Model of Christian Liberty” along with “Dawn’s Early Light: A Brief History of America’s Christian Foundations.” Bonus features include a humorous but instructive collection of campaign ads and Eric Holmberg’s controversial YouTube challenge concerning Mitt Romney’s campaign for president.

$14.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


Massacre of Innocence (DVD)

Exposing The Occult Roots of Abortion

This presentation looks at the spiritual roots of abortion and exposes the myths surrounding child killing. Little known historical facts about abortion and how they relate to modern feminism are presented logically and accurately. Has been effective in converting many to a pro-life position.

Massacre of Innocence goes where no pro-life presentation has gone before in “tearing the lid off abortion” to reveal the spiritual realities we must battle if we will bring an end to this crime. The presentation is absorbing, fast-paced, informative and incredibly devastating to any attempt to justify abortion.

“… an extraordinary statement … a powerfully articulate presentation about what abortion really means, and why a great and moral nation like the United States must not allow the slaughter to continue.”
— Congressman Robert K. Dornan

Running time: 85 minutes

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information

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The Abortion Matrix DVD: Update

The Abortion Matrix:
Defeating Child Sacrifice and the Culture of Death

is a 195-minute presentation that traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God has produced. You can order this series on DVD, read the complete script and view clips on-line...
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