Jay Rogers
International Director:
Jay Rogers

Jay Rogers

The Mandate

Compassionate Capitalism

By Editorial Staff
Published April 2008

By Rich DeVos

Don’t misunderstand. This rush to free enterprise is not just about making money. Of course people want financial security for themselves and their families. Why shouldn’t they? But they want more, much more.

People in Germany, Hungary, Poland, Czechoslovakia, and China, like people everywhere, want deeper satisfaction as well. Not just material freedom, but freedom of the spirit. The freedom to become complete and whole persons. The freedom to become what God intends all of us to be. The freedom of mind and imagination that can only exist in a truly democratic society. The freedom not just to scrape by, but to find genuine satisfaction in life.

At the heart of the deep desire for change being experienced in Marxist-socialist countries is one simple fact: communism experienced a profound crisis of the spirit. It was not just communist economics that were bankrupt. The poverty of communism’s values brought about its collapse. The founder of the modern communist movement, Karl Marx, had an impoverished view of the human spirit. This view has not proven to be an adequate foundation on which to build either nations or individual lives.

On July 18, 1969, Jay Van Andel, my lifelong friend and partner in this business, demonstrated the compassionate capitalist’s view of people when an explosion and fire in our plant in Ada, Michigan, almost destroyed our dream. The deadly blast occurred just before midnight. A large building that housed both office and assembly lines was almost engulfed in flame when Jay arrived on the scene. Employees had already risked their lives to climb aboard tractors to pull semitrailers and a tanker from the blazing warehouse. Others were about to enter the 14,000-foot burning building to rescue files loaded with important documents. Jay stopped them with these unforgettable words: “Forget the papers! Get the people out!”

What we think about people matters a great deal. If we think of them as children of God, possessing a divine spark and having God-given worth, it follows that we ought to treat all people with respect and dignity. But if we think of people in a strictly material sense, devoid of any spirituality and gaining worth only through the state, then what happens? We need only to look at communist history to answer that question.

From Compassionate Capitalism, by Rich DeVos, © 1993, Compassionate Capitalism Foundation and Dutton Books, Muskegon, MI. Used with permission. Available from your local bookstore or the Compassionate Capitalism Foundation, (800) 367-2892.

Rich DeVos is co-founder of the Amway Corporation, an American company that has two million independent distributors in 70 countries around the world, including China.


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Massacre of Innocence goes where no pro-life presentation has gone before in “tearing the lid off abortion” to reveal the spiritual realities we must battle if we will bring an end to this crime. The presentation is absorbing, fast-paced, informative and incredibly devastating to any attempt to justify abortion.

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That Swiss Hermit Strikes Again!

Dr. Schaeffer, who was one of the most influential Christian thinkers in the twentieth century, shows that secular humanism has displaced the Judeo-Christian consensus that once defined our nation’s moral boundaries. Law, education, and medicine have all been reshaped for the worse as a consequence. America’s dominant worldview changed, Schaeffer charges, when Christians weren’t looking.

Schaeffer lists two reasons for evangelical indifference: a false concept of spirituality and fear. He calls on believers to stand against the tyranny and moral chaos that come when humanism reigns-and warns that believers may, at some point, be forced to make the hard choice between obeying God or Caesar. A Christian Manifesto is a thought-provoking and bracing Christian analysis of American culture and the obligation Christians have to engage the culture with the claims of Christ.

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Dr. Francis Schaeffer - How Should We Then Live? (DVD)

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After 40 years of intense study and world-wide ministry, Dr. Francis Schaeffer completed his crowning work of scholarship – to present profound truths in simple film language. Dr. Schaeffer’s brilliant analysis of the past and predictions for current trends have proven so uncannily accurate that this amazing series still feels contemporary almost three decades after its initial release. Ultimately, Schaeffer concludes that man’s only hope is a return to God’s Biblical absolute, the truth revealed in Christ through the Scriptures.

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Historical footage and other graphics are used to illustrate the lecture Dr. Gentry presented at the 1999 Ligonier Conference in Orlando, Florida. It is followed by a one-hour question and answer session addressing the key concerns and objections typically raised in response to his position. This presentation also features an introduction that touches on not only the confusion and controversy surrounding this issue — but just why it may well be one of the most significant issues facing the Church today.

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