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Making money on the YouTube/Adsense Partnership program

Here’s an interesting question posed by a YouTube user named Kevin:

Hi Jay,

I saw that you are a member partner on YouTube. I am a Bible teacher at Christian High School and I was thinking about becoming a partner on YouTube to make some extra money. If you don’t mind me asking, what kind of compensation does Google//YouTube provide to you for that? Youtube is kind of vague as far as the compensation is concerned.

God bless your ministry!


I am supposed to not reveal my earnings as part of my YouTube contract. I will tell you this: I have 126 videos posted on YouTube and about 30,000 views per month for all videos. That’s based on 511,706 views since November of 2005. My goal is to increase this to 100,000 per month.

Google does not as of yet post detailed data on YouTube Adsense as they do for their other types of ads. So statistically speaking I am in the dark about impressions versus earnings.

But I can estimate based on views.

I also have a website of about 15,000 pages with Adsense. I make most of my Adsense money here at this site.

My current page views per month for this website are at about 250,000. So if you compare that with the 30,000 YouTube views per month it explains why I make a little more than ten percent of my total revenue from YouTube. The ratio is about even.

So this is to be expected even though I had hoped to do better with YouTube. I look at it as just another stream of revenue. Each video is like adding another page to my website — just a lot more work! I started on YouTube because I wanted an audience and thought I could drive more people to my site. I also was glad to find that this was free server space on which to park an unlimited amount of video which takes up a lot of server memory even in flash format. I started by posting videos and then embedding them in my blog and other places on my website.

Then the YouTube/Adsense partnership program came two years later. I just started receiving money from this a few months ago.

However, I believe it is a good idea for the future especially if you own copyrights to video or have permission to use them. Eventually we will see a shift toward Internet based TV. Google and YouTube are positioning themselves to be the brokers of both the advertising and the medium.

Here’s why it’s good to start with the partnership program now:

As you know, many of the videos on YouTube are illegal copyright violations. As the ad money starts to surge, there will be a strong push by the copyright owners to ban users who post illegal videos. Right now it is an annoyance, but then it will be thought of as stealing ad revenue. I think in fact that the Adsense strategy is a way to deal with the inevitable. There is big money in ad revenue on-line and YouTube wants to attract the major television producers as well as small time producers of video to their site. Eventually the illegal stuff will be weeded out. And consequently there will be a smaller offering of videos to watch. The simple rule of supply and demand spells an increase of income for the legal users.

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The United States of America 2.0: The Great Reset (Book)

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In 1776, a short time after the Declaration of Independence was adopted, Thomas Jefferson, John Adams and Benjamin Franklin were assigned to design an official seal for the United States of America. Their proposed motto was Rebellion to Tyrants is Obedience to God. America owes its existence to centuries of Christian political philosophy. Our nation provided a model for liberty copied by nations the world over.

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The Four Keys to the Millennium (Book)

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All Christians believe that their great God and Savior, Jesus Christ, will one day return. Although we cannot know the exact time of His return, what exactly did Jesus mean when he spoke of the signs of His coming (Mat. 24)? How are we to interpret the prophecies in Isaiah regarding the time when “the earth will be full of the knowledge of the LORD as the waters cover the sea” (Isa. 11:19)? Should we expect a time of great tribulation and apostasy or revival and reformation before the Lord returns? Is the devil bound now, and are the saints reigning with Christ? Did you know that there are four hermeneutical approaches to the book of Daniel and Revelation?

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The Silent Scream (DVD) Eight Languages

“When the lives of the unborn are snuffed out, they often feel pain, pain that is long and agonizing.” – President Ronald Reagan to National Religious Broadcasters Convention, January 1981

Ronald Reagan became convinced of this as a result of watching The Silent Scream – a movie he considered so powerful and convicting that he screened it at the White House.

The modern technology of real-time ultrasound now reveals the actual responses of a 12-week old fetus to being aborted. As the unborn child attempts to escape the abortionist’s suction curette, her motions can be seen to become desperately agitated and her heart rate doubles. Her mouth opens – as if to scream – but no sound can come out. Her scream doesn’t have to remain silent, however … not if you will become her voice. This newly re-mastered version features eight language tracks and two bonus videos.

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Amazing GraceAmazing Grace: The History and Theology of Calvinism (DVD)

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Frank Schaeffer Will You Please Shut Up! (Book)

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A Reasonable Response to Christian Postmodernism

Includes a response to the book Christian Jihad by Colonel V. Doner

The title of this book is a misnomer. In reality, I am not trying to get anyone to shut up, but rather to provoke a discussion. This book is a warning about the philosophy of “Christian postmodernism” and the threat that it poses not only to Christian orthodoxy, but to the peace and prosperity our culture as well. The purpose is to equip the reader with some basic principles that can be used to refute their arguments.

Part 1 is a response to some of the recent writings by Frank Schaeffer, the son of the late Francis Schaeffer. This was originally written as a defense against Frank’s attacks on pro-life street activism – a movement that his father helped bring into being through his books, A Christian Manifesto, How Should We Then Live? and Whatever Happened to the Human Race? These works have impacted literally hundreds of thousands of Christian activists.

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