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TV Sponsors Drop Programs

By Editorial Staff
Published June 1, 1989

TUPELO, MS (EP) – Domino’s Pizza has notified the American Family Association (AFA) that they have canceled their advertising on “Saturday Night Live,” becoming the third major advertiser to take this step.

Domino’s owner Thomas S. Monaghan told AFA, “I feel that Domino’s pizza promotes and maintains high family values and ethics, and will make every effort to avoid advertising on programs that do not.”

“We appreciate Domino’s decision,” responded the Rev. Donald Wildmon, executive director of AFA. “We think they made a very wise business and moral decision, and we commend them for it. More and more corporations are beginning to say no to the exploitative and anti-Christian programming of the networks.”

Ralston Purina and General Mills recently canceled their ads for “Saturday Night Live” after correspondence with AFA.

AFA recently dropped its boycott of Pepsi after Pepsi dropped its controversial ads featuring pop diva Madonna, and said they would not sponsor the singer’s tour. AFA called for a boycott of Pepsi after the release of the video for Madonna’s hit song, “Like a Prayer.” Pepsi had used the same song, with different imagery, for a Pepsi commercial. While the commercial was inoffensive, the video for the song contained elements some found sacrilegious. Pepsi said viewers were confusing the commercial with the sexier and more controversial video, and halted Madonna’s role as a spokesperson for the product – at a reported cost of $10 million.

This trend in advertising toward responding to public sensibilities comes at a time when a major Christian coalition is preparing for a boycott of companies that sponsor offensive programming. Christian Leaders for Responsible Television (CLEAR-TV), a coalition of approximately 1600 Christian leaders including the heads of 70 denominations, has scheduled a one-year boycott of one or more leading sponsors of sex, violence, profanity and anti-Christian stereotyping based on monitoring the group did during the April 27 – May 24 ratings “sweeps.”

Wildmon, who organized CLEAR-TV, said, “Many companies are reevaluating their sponsorship of programs. Network officials are trying to convince the advertisers that they should continue supporting the sex, violence, profanity and anti-Christian stereotyping. But their efforts are beginning to fall on deaf ears.”

Fred Silverman, former president of NBC, believes the general public is prepared to support a boycott of companies that sponsor objectionable programs. “Most of the press seems to forget … that the television audience is not a single audience,” Silverman told a syndicated columnist. “They write for the liberal, free-thinking yuppies, but there is another, sizable constituency out there. Call it what you want, the moral majority or whatever, but they represent the majority of the population, and they’re very vocal. They wield an enormous amount of clout, and they’ve had it with trash television.”

Wildmon said the AFA is preparing radio and television spots to promote the boycott, as well as bulletin inserts, boycott cards to be distributed in churches, and a planned mass-mailing of three million pieces.

“We have made repeated attempts to get the advertisers to respond to our concerns. We have offered to work with them prior to the monitoring and help them avoid a boycott any way we can. But once the monitoring is over and the boycott begins, it will continue for a period of one year,” he concluded. “It has come to the point that advertisers don’t take us seriously, and they will not until we can demonstrate that we can drop their profits. That is the reason the boycott will be for a one-year period.”


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Frank Schaeffer Will You Please Shut Up! (Book)

High Quality Paperback — 200 pages

A Reasonable Response to Christian Postmodernism

Includes a response to the book Christian Jihad by Colonel V. Doner

The title of this book is a misnomer. In reality, I am not trying to get anyone to shut up, but rather to provoke a discussion. This book is a warning about the philosophy of “Christian postmodernism” and the threat that it poses not only to Christian orthodoxy, but to the peace and prosperity our culture as well. The purpose is to equip the reader with some basic principles that can be used to refute their arguments.

Part 1 is a response to some of the recent writings by Frank Schaeffer, the son of the late Francis Schaeffer. This was originally written as a defense against Frank’s attacks on pro-life street activism – a movement that his father helped bring into being through his books, A Christian Manifesto, How Should We Then Live? and Whatever Happened to the Human Race? These works have impacted literally hundreds of thousands of Christian activists.

Part 2 is a response to Colonel Doner and his book, Christian Jihad: Neo-Fundamentalists and the Polarization of America. Doner was one of the key architects of the Christian Right that emerged in the 1980s, who now represents the disillusionment and defection many Christian activists experienced in the 1990s and 2000s. There is still great hope for America to be reformed according to biblical principles. As a new generation is emerging, it is important to recognize the mistakes that Christian activists have made in the past even while holding to a vision for the future.

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The Beast of Revelation IdentifiedThe Beast of Revelation: Identified (DVD)

Who is the dreaded beast of Revelation?

Now at last, a plausible candidate for this personification of evil incarnate has been identified (or re-identified). Ken Gentry’s insightful analysis of scripture and history is likely to revolutionize your understanding of the book of Revelation — and even more importantly — amplify and energize your entire Christian worldview!

Historical footage and other graphics are used to illustrate the lecture Dr. Gentry presented at the 1999 Ligonier Conference in Orlando, Florida. It is followed by a one-hour question and answer session addressing the key concerns and objections typically raised in response to his position. This presentation also features an introduction that touches on not only the confusion and controversy surrounding this issue — but just why it may well be one of the most significant issues facing the Church today.

Ideal for group meetings, personal Bible study — for anyone who wants to understand the historical context of John’s famous letter “… to the seven churches which are in Asia.” (Revelation 1:4)

Running Time: 145 minutes

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Dr. Francis Schaeffer - A Christian Manifesto (DVD)

That Swiss Hermit Strikes Again!

Dr. Schaeffer, who was one of the most influential Christian thinkers in the twentieth century, shows that secular humanism has displaced the Judeo-Christian consensus that once defined our nation’s moral boundaries. Law, education, and medicine have all been reshaped for the worse as a consequence. America’s dominant worldview changed, Schaeffer charges, when Christians weren’t looking.

Schaeffer lists two reasons for evangelical indifference: a false concept of spirituality and fear. He calls on believers to stand against the tyranny and moral chaos that come when humanism reigns-and warns that believers may, at some point, be forced to make the hard choice between obeying God or Caesar. A Christian Manifesto is a thought-provoking and bracing Christian analysis of American culture and the obligation Christians have to engage the culture with the claims of Christ.

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The Four Keys to the Millennium (Book)

Foundations in Biblical Eschatology

By Jay Rogers, Larry Waugh, Rodney Stortz, Joseph Meiring. High quality paperback, 167 pages.

All Christians believe that their great God and Savior, Jesus Christ, will one day return. Although we cannot know the exact time of His return, what exactly did Jesus mean when he spoke of the signs of His coming (Mat. 24)? How are we to interpret the prophecies in Isaiah regarding the time when “the earth will be full of the knowledge of the LORD as the waters cover the sea” (Isa. 11:19)? Should we expect a time of great tribulation and apostasy or revival and reformation before the Lord returns? Is the devil bound now, and are the saints reigning with Christ? Did you know that there are four hermeneutical approaches to the book of Daniel and Revelation?

These and many more questions are dealt with by four authors as they present the four views on the millennium. Each view is then critiqued by the other three authors.

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Freedom: The Model of Christian Liberty (DVD)

“Give me liberty or give me death!”

Patrick Henry’s famous declaration not only helped launch the War for Independence, it also perfectly summarized the mindset that gave birth to, and sustained, the unprecedented experiment in Christian liberty that was America.

The freedom our Founders envisioned was not freedom from suffering, want, or hard work. Nor was it freedom to indulge every appetite or whim without restraint—that would merely be servitude to a different master. No, the Founders’ passion was to live free before God, unfettered by the chains of autocracy, shackles that slowly but inexorably bind men when the governments they fashion fail to recognize and uphold freedom’s singular, foundational truth: that all men are created in the image of God, and are thereby co-equally endowed with the right to “life, liberty, and the pursuit of happiness.”

This presentation is a similar call, not to one but many. By reintroducing the principles of freedom that gave birth to America, it is our prayer that Jesus, the true and only ruler over the nations, will once again be our acknowledged Sovereign, that we may again know and exult in the great truth that “where the Spirit of the LORD is, there is liberty” (2 Cor. 3:17).

Welcome to the Second American Revolution!

This DVD features “Liberty: The Model of Christian Liberty” along with “Dawn’s Early Light: A Brief History of America’s Christian Foundations.” Bonus features include a humorous but instructive collection of campaign ads and Eric Holmberg’s controversial YouTube challenge concerning Mitt Romney’s campaign for president.

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