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The Forerunner

TV Sponsors Drop Programs

By Editorial Staff
Published June 1, 1989

TUPELO, MS (EP) – Domino’s Pizza has notified the American Family Association (AFA) that they have canceled their advertising on “Saturday Night Live,” becoming the third major advertiser to take this step.

Domino’s owner Thomas S. Monaghan told AFA, “I feel that Domino’s pizza promotes and maintains high family values and ethics, and will make every effort to avoid advertising on programs that do not.”

“We appreciate Domino’s decision,” responded the Rev. Donald Wildmon, executive director of AFA. “We think they made a very wise business and moral decision, and we commend them for it. More and more corporations are beginning to say no to the exploitative and anti-Christian programming of the networks.”

Ralston Purina and General Mills recently canceled their ads for “Saturday Night Live” after correspondence with AFA.

AFA recently dropped its boycott of Pepsi after Pepsi dropped its controversial ads featuring pop diva Madonna, and said they would not sponsor the singer’s tour. AFA called for a boycott of Pepsi after the release of the video for Madonna’s hit song, “Like a Prayer.” Pepsi had used the same song, with different imagery, for a Pepsi commercial. While the commercial was inoffensive, the video for the song contained elements some found sacrilegious. Pepsi said viewers were confusing the commercial with the sexier and more controversial video, and halted Madonna’s role as a spokesperson for the product – at a reported cost of $10 million.

This trend in advertising toward responding to public sensibilities comes at a time when a major Christian coalition is preparing for a boycott of companies that sponsor offensive programming. Christian Leaders for Responsible Television (CLEAR-TV), a coalition of approximately 1600 Christian leaders including the heads of 70 denominations, has scheduled a one-year boycott of one or more leading sponsors of sex, violence, profanity and anti-Christian stereotyping based on monitoring the group did during the April 27 – May 24 ratings “sweeps.”

Wildmon, who organized CLEAR-TV, said, “Many companies are reevaluating their sponsorship of programs. Network officials are trying to convince the advertisers that they should continue supporting the sex, violence, profanity and anti-Christian stereotyping. But their efforts are beginning to fall on deaf ears.”

Fred Silverman, former president of NBC, believes the general public is prepared to support a boycott of companies that sponsor objectionable programs. “Most of the press seems to forget … that the television audience is not a single audience,” Silverman told a syndicated columnist. “They write for the liberal, free-thinking yuppies, but there is another, sizable constituency out there. Call it what you want, the moral majority or whatever, but they represent the majority of the population, and they’re very vocal. They wield an enormous amount of clout, and they’ve had it with trash television.”

Wildmon said the AFA is preparing radio and television spots to promote the boycott, as well as bulletin inserts, boycott cards to be distributed in churches, and a planned mass-mailing of three million pieces.

“We have made repeated attempts to get the advertisers to respond to our concerns. We have offered to work with them prior to the monitoring and help them avoid a boycott any way we can. But once the monitoring is over and the boycott begins, it will continue for a period of one year,” he concluded. “It has come to the point that advertisers don’t take us seriously, and they will not until we can demonstrate that we can drop their profits. That is the reason the boycott will be for a one-year period.”


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Dr. Francis Schaeffer - A Christian Manifesto (DVD)

That Swiss Hermit Strikes Again!

Dr. Schaeffer, who was one of the most influential Christian thinkers in the twentieth century, shows that secular humanism has displaced the Judeo-Christian consensus that once defined our nation’s moral boundaries. Law, education, and medicine have all been reshaped for the worse as a consequence. America’s dominant worldview changed, Schaeffer charges, when Christians weren’t looking.

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Who is the Real Jesus?

Ever since the dawn of modern rationalism, skeptics have sought to use textual criticism, archeology and historical reconstructions to uncover the “historical Jesus” — a wise teacher who said many wonderful things, but fulfilled no prophecies, performed no miracles and certainly did not rise from the dead in triumph over sin.

Over the past 100 years, however, startling discoveries in biblical archeology and scholarship have all but vanquished the faulty assumptions of these doubting modernists. Regrettably, these discoveries have often been ignored by the skeptics as well as by the popular media. As a result, the liberal view still holds sway in universities and impacts the culture and even much of the church.

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This powerful presentation traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God and crime against humanity has produced in our beleaguered society.

Conceived as a sequel and update to the 1988 classic, The Massacre of Innocence, the new title, The Abortion Matrix, is entirely fitting. It not only references abortion’s specific target – the sacred matrix where human beings are formed in the womb in the very image of God, but it also implies the existence of a conspiracy, a matrix of seemingly disparate forces that are driving this holocaust.

The occult activity surrounding the abortion industry is exposed with numerous examples. But are these just aberrations, bizarre yet anomalous examples of abortionists who just happen to have ties to modern day witchcraft? Or is this representative of something deeper, more sinister and even endemic to the entire abortion movement?

As the allusion to the film of over a decade ago suggests, the viewer may learn that things are not always as they appear to be. The Abortion Matrix reveals the reality of child-killing and strikes the proper moral chord to move hearts to fulfill the biblical responsibility to rescue those unjustly sentenced to death and to speak for those who cannot speak for themselves (Proverbs 24:11,12; 31:8,9).

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The Silent Scream (DVD) Eight Languages

“When the lives of the unborn are snuffed out, they often feel pain, pain that is long and agonizing.” – President Ronald Reagan to National Religious Broadcasters Convention, January 1981

Ronald Reagan became convinced of this as a result of watching The Silent Scream – a movie he considered so powerful and convicting that he screened it at the White House. More recently, it was by catching just a glimpse of what this film reveals that Planned Parenthood director and abortion advocate Abby Johnson turned and became a strong advocate for the pre-born.

The modern technology of real-time ultrasound now reveals the actual responses of a 12-week old fetus to being aborted. As the unborn child attempts to escape the abortionist’s suction curette, her motions can be seen to become desperately agitated and her heart rate doubles. Her mouth opens – as if to scream – but no sound can come out. Her scream doesn’t have to remain silent, however … not if you will become her voice. This newly re-mastered version features eight language tracks and two bonus videos.

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Languages: English, Spanish, French, South Korean, Chinese, Russian, Portuguese, Japanese

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The Abortion Matrix:
Defeating Child Sacrifice and the Culture of Death

is a 195-minute presentation that traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God has produced. You can order this series on DVD, read the complete script and view clips on-line...
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