By Editorial Staff
Published June 1, 1989
TUPELO, MS (EP) – Domino’s Pizza has notified the American Family Association (AFA) that they have canceled their advertising on “Saturday Night Live,” becoming the third major advertiser to take this step.
Domino’s owner Thomas S. Monaghan told AFA, “I feel that Domino’s pizza promotes and maintains high family values and ethics, and will make every effort to avoid advertising on programs that do not.”
“We appreciate Domino’s decision,” responded the Rev. Donald Wildmon, executive director of AFA. “We think they made a very wise business and moral decision, and we commend them for it. More and more corporations are beginning to say no to the exploitative and anti-Christian programming of the networks.”
Ralston Purina and General Mills recently canceled their ads for “Saturday Night Live” after correspondence with AFA.
AFA recently dropped its boycott of Pepsi after Pepsi dropped its controversial ads featuring pop diva Madonna, and said they would not sponsor the singer’s tour. AFA called for a boycott of Pepsi after the release of the video for Madonna’s hit song, “Like a Prayer.” Pepsi had used the same song, with different imagery, for a Pepsi commercial. While the commercial was inoffensive, the video for the song contained elements some found sacrilegious. Pepsi said viewers were confusing the commercial with the sexier and more controversial video, and halted Madonna’s role as a spokesperson for the product – at a reported cost of $10 million.
This trend in advertising toward responding to public sensibilities comes at a time when a major Christian coalition is preparing for a boycott of companies that sponsor offensive programming. Christian Leaders for Responsible Television (CLEAR-TV), a coalition of approximately 1600 Christian leaders including the heads of 70 denominations, has scheduled a one-year boycott of one or more leading sponsors of sex, violence, profanity and anti-Christian stereotyping based on monitoring the group did during the April 27 – May 24 ratings “sweeps.”
Wildmon, who organized CLEAR-TV, said, “Many companies are reevaluating their sponsorship of programs. Network officials are trying to convince the advertisers that they should continue supporting the sex, violence, profanity and anti-Christian stereotyping. But their efforts are beginning to fall on deaf ears.”
Fred Silverman, former president of NBC, believes the general public is prepared to support a boycott of companies that sponsor objectionable programs. “Most of the press seems to forget … that the television audience is not a single audience,” Silverman told a syndicated columnist. “They write for the liberal, free-thinking yuppies, but there is another, sizable constituency out there. Call it what you want, the moral majority or whatever, but they represent the majority of the population, and they’re very vocal. They wield an enormous amount of clout, and they’ve had it with trash television.”
Wildmon said the AFA is preparing radio and television spots to promote the boycott, as well as bulletin inserts, boycott cards to be distributed in churches, and a planned mass-mailing of three million pieces.
“We have made repeated attempts to get the advertisers to respond to our concerns. We have offered to work with them prior to the monitoring and help them avoid a boycott any way we can. But once the monitoring is over and the boycott begins, it will continue for a period of one year,” he concluded. “It has come to the point that advertisers don’t take us seriously, and they will not until we can demonstrate that we can drop their profits. That is the reason the boycott will be for a one-year period.”
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Foundations in Biblical Eschatology
By Jay Rogers, Larry Waugh, Rodney Stortz, Joseph Meiring. High quality paperback, 167 pages.
All Christians believe that their great God and Savior, Jesus Christ, will one day return. Although we cannot know the exact time of His return, what exactly did Jesus mean when he spoke of the signs of His coming (Mat. 24)? How are we to interpret the prophecies in Isaiah regarding the time when “the earth will be full of the knowledge of the LORD as the waters cover the sea” (Isa. 11:19)? Should we expect a time of great tribulation and apostasy or revival and reformation before the Lord returns? Is the devil bound now, and are the saints reigning with Christ? Did you know that there are four hermeneutical approaches to the book of Daniel and Revelation?
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Exposes the Dangers of Abortion to Women!
These shocking eyewitness accounts expose the dangers of abortion not only to unborn children, but to the health and lives women as well. An antidote to the smokescreens of the liberal media, these short clips show what really happens in and around abortion clinics.
Although the content is emotionally gut-wrenching, these videos have been used in church seminars and small groups to educate Christians on the abortion issue and to lead people toward a pro-life position. Contains 2 hours and 40 minutes of materials that can be shown separately.
Watch these pro-life videos on-line.
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Who is the dreaded beast of Revelation?
Now at last, a plausible candidate for this personification of evil incarnate has been identified (or re-identified). Ken Gentry’s insightful analysis of scripture and history is likely to revolutionize your understanding of the book of Revelation — and even more importantly — amplify and energize your entire Christian worldview!
Historical footage and other graphics are used to illustrate the lecture Dr. Gentry presented at the 1999 Ligonier Conference in Orlando, Florida. It is followed by a one-hour question and answer session addressing the key concerns and objections typically raised in response to his position. This presentation also features an introduction that touches on not only the confusion and controversy surrounding this issue — but just why it may well be one of the most significant issues facing the Church today.
Ideal for group meetings, personal Bible study — for anyone who wants to understand the historical context of John’s famous letter “… to the seven churches which are in Asia.” (Revelation 1:4)
Running Time: 145 minutes
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Exposing The Occult Roots of Abortion
This presentation looks at the spiritual roots of abortion and exposes the myths surrounding child killing. Little known historical facts about abortion and how they relate to modern feminism are presented logically and accurately. Has been effective in converting many to a pro-life position.
Massacre of Innocence goes where no pro-life presentation has gone before in “tearing the lid off abortion” to reveal the spiritual realities we must battle if we will bring an end to this crime. The presentation is absorbing, fast-paced, informative and incredibly devastating to any attempt to justify abortion.
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Running time: 85 minutes
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“Give me liberty or give me death!”
Patrick Henry’s famous declaration not only helped launch the War for Independence, it also perfectly summarized the mindset that gave birth to, and sustained, the unprecedented experiment in Christian liberty that was America.
The freedom our Founders envisioned was not freedom from suffering, want, or hard work. Nor was it freedom to indulge every appetite or whim without restraint—that would merely be servitude to a different master. No, the Founders’ passion was to live free before God, unfettered by the chains of autocracy, shackles that slowly but inexorably bind men when the governments they fashion fail to recognize and uphold freedom’s singular, foundational truth: that all men are created in the image of God, and are thereby co-equally endowed with the right to “life, liberty, and the pursuit of happiness.”
This presentation is a similar call, not to one but many. By reintroducing the principles of freedom that gave birth to America, it is our prayer that Jesus, the true and only ruler over the nations, will once again be our acknowledged Sovereign, that we may again know and exult in the great truth that “where the Spirit of the LORD is, there is liberty” (2 Cor. 3:17).
Welcome to the Second American Revolution!
This DVD features “Liberty: The Model of Christian Liberty” along with “Dawn’s Early Light: A Brief History of America’s Christian Foundations.” Bonus features include a humorous but instructive collection of campaign ads and Eric Holmberg’s controversial YouTube challenge concerning Mitt Romney’s campaign for president.
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