By Editorial Staff
Published January 2, 1989
CHICAGO, IL (FR) – Playboy Enterprises, apparently bending to pressure from anti-pornography activists, is taking another obvious step to change its corporate image. After several years of declining magazine sales, and the 1988 closing of all of its Playboy Clubs, the company’s video department is now reporting huge losses in cable subscribers.
When the “Playboy Channel” began several years ago – offering a mixture of pornographic movies and documentaries – the format was touted as the future of Playboy. But sources record that the video format has been a money loser from the beginning. The number of cable subscribers has dropped more than 30 percent to about 400,000 from a peak of 743,000 in 1984.
This has prompted corporate president Christie Hefner to take a second look at the Playboy image itself and how it should be portrayed to the public. Plans are now underway to change the television programming from edited X-rated films to more mainstream R-rated films, and to rename the channel because of viewer and operator opposition to the Playboy image.
The new channel, according to Hefner, will still carry some of the Playboy Video Centerfold and sex-oriented talk shows, but it will be called “Night Life” and will be co-sponsored by another company. “If we can make it happen, it has the most significant profit upside in the next three years of anything we’re working on right now,” said Hefner.
Playboy publicity spokesperson Terry Tomcison, speaking from her office in Chicago, confirmed that the company is seeking to appeal to a “broader audience.” She also added that co-sponsors for the new format have not been found at this point, and that the company has “nothing new to announce” about its plans until the new format is fully funded.
Cable operators around the U.S. apparently plan to continue avoiding the Playboy Channel. Lynn Skinner, customer service director for Cox Cable in Oklahoma City, reports that her company dropped the channel in 1985. “We look at what the viewer wants,” said Skinner, “and we had too many religious people calling in to complain about it.” Skinner also related that, after the channel was dropped, no one ever called in to say that they wanted the Playboy Channel reinstated in the programming selection.
Rich Gilman, director of studio operations for Heritage Cablevision in Des Moines, Iowa, said that his 1985 decision to drop Playboy was strictly a “business decision. We can only offer four pay channels, and the ones we offer reach a higher subscriber level than Playboy did.” Gilman stated that subscribers to the Playboy Channel tended to subscribe for a few months and then drop the service, whereas subscribers to other services like H.B.O. and Cinemax are usually long-term customers.
When asked whether Heritage Cablevision might reconsider its decision if Playboy changes its format, Gilman said, “We have no interest in carrying another pay service. It was not a good business decision.”
Forerunner - Home » The Forerunner Newspaper » Pornography Battle
Your comments are welcome!
Download the Free Study Guide!
God’s Law and Society powerfully presents a comprehensive worldview based upon the ethical system found in the Law of God.
Speakers include: R.J. Rushdoony, George Grant, Howard Phillips, R.C. Sproul Jr., Ken Gentry, Gary DeMar, Jay Grimstead, Steven Schlissel, Andrew Sandlin, Eric Holmberg, and more!
Sixteen Christian leaders and scholars answer some of the most common questions and misconceptions related to this volatile issue:
1. Are we under Law or under Grace?
2. Does the Old Testament Law apply today?
3. Can we legislate morality?
4. What are the biblical foundations of government?
5. Was America founded as a Christian nation?
6. What about the separation of Church and State?
7. Is neutrality a myth?
8. What about non-Christians and the Law of God?
9. Would there be “freedom” in a Christian republic?
10. What would a “Christian America” look like?
Perfect for group instruction as well as personal Bible study.
Ten parts, over four hours of instruction!
Running Time: 240 minutes
Watch over 60 on-line video interviews from God’s Law and Society.
$19.95 — ORDER NOW!(We accept all major credit cards and PayPal.)
Exposing The Occult Roots of Abortion
This presentation looks at the spiritual roots of abortion and exposes the myths surrounding child killing. Little known historical facts about abortion and how they relate to modern feminism are presented logically and accurately. Has been effective in converting many to a pro-life position.
Massacre of Innocence goes where no pro-life presentation has gone before in “tearing the lid off abortion” to reveal the spiritual realities we must battle if we will bring an end to this crime. The presentation is absorbing, fast-paced, informative and incredibly devastating to any attempt to justify abortion.
“… an extraordinary statement … a powerfully articulate presentation about what abortion really means, and why a great and moral nation like the United States must not allow the slaughter to continue.”
— Congressman Robert K. Dornan
Running time: 85 minutes
$19.95 — ORDER NOW!(We accept all major credit cards and PayPal.)
“Give me liberty or give me death!”
Patrick Henry’s famous declaration not only helped launch the War for Independence, it also perfectly summarized the mindset that gave birth to, and sustained, the unprecedented experiment in Christian liberty that was America.
The freedom our Founders envisioned was not freedom from suffering, want, or hard work. Nor was it freedom to indulge every appetite or whim without restraint—that would merely be servitude to a different master. No, the Founders’ passion was to live free before God, unfettered by the chains of autocracy, shackles that slowly but inexorably bind men when the governments they fashion fail to recognize and uphold freedom’s singular, foundational truth: that all men are created in the image of God, and are thereby co-equally endowed with the right to “life, liberty, and the pursuit of happiness.”
This presentation is a similar call, not to one but many. By reintroducing the principles of freedom that gave birth to America, it is our prayer that Jesus, the true and only ruler over the nations, will once again be our acknowledged Sovereign, that we may again know and exult in the great truth that “where the Spirit of the LORD is, there is liberty” (2 Cor. 3:17).
Welcome to the Second American Revolution!
This DVD features “Liberty: The Model of Christian Liberty” along with “Dawn’s Early Light: A Brief History of America’s Christian Foundations.” Bonus features include a humorous but instructive collection of campaign ads and Eric Holmberg’s controversial YouTube challenge concerning Mitt Romney’s campaign for president.
$14.95 — ORDER NOW!(We accept all major credit cards and PayPal.)
“When the lives of the unborn are snuffed out, they often feel pain, pain that is long and agonizing.” – President Ronald Reagan to National Religious Broadcasters Convention, January 1981
Ronald Reagan became convinced of this as a result of watching The Silent Scream – a movie he considered so powerful and convicting that he screened it at the White House.
The modern technology of real-time ultrasound now reveals the actual responses of a 12-week old fetus to being aborted. As the unborn child attempts to escape the abortionist’s suction curette, her motions can be seen to become desperately agitated and her heart rate doubles. Her mouth opens – as if to scream – but no sound can come out. Her scream doesn’t have to remain silent, however … not if you will become her voice. This newly re-mastered version features eight language tracks and two bonus videos.
“… a high technology “Uncle Tom’s Cabin” arousing public opinion just as Harriet Beecher Stowe’s 1852 antislavery novel ignited the abolitionist movement.” – Sen. Gordon Humphrey, Time Magazine
Languages: English, Spanish, French, South Korean, Chinese, Russian, Portuguese, Japanese
Running Time: 28 minutes
$17.95 — ORDER NOW!(We accept all major credit cards and PayPal.)
High Quality Paperback — 40 pages of dynamite!
Revival, Resistance, Reformation, Revolution
An Introduction to the Doctrines of Interposition and Nullification
In 1776, a short time after the Declaration of Independence was adopted, Thomas Jefferson, John Adams and Benjamin Franklin were assigned to design an official seal for the United States of America. Their proposed motto was Rebellion to Tyrants is Obedience to God. America owes its existence to centuries of Christian political philosophy. Our nation provided a model for liberty copied by nations the world over.
By the 21st century, we need a “Puritan Storm” to sweep away the Hegelian notion that the state is “God walking on earth.” We need revival and reformation in full force to vanquish the problems that plague us as a nation — from government controlled healthcare — to abortion on demand — to same sex “marriage.” This booklet gives a primer on our founders’ Christian idea of government and examines how the doctrine of nullification was woven into the Constitution as a safeguard against federal tyranny. It concludes with the history and theology of civil resistance. A Second American Revolution is coming with the Word of God growing mightily and prevailing! (Acts 19:20).
$7.95 — ORDER NOW!(We accept all major credit cards and PayPal.)