By Editorial Staff
Published January 1, 1989
CHICAGO, IL (FR) – Playboy Enterprises, apparently bending to pressure from anti-pornography activists, is taking another obvious step to change its corporate image. After several years of declining magazine sales, and the 1988 closing of all of its Playboy Clubs, the company’s video department is now reporting huge losses in cable subscribers.
When the “Playboy Channel” began several years ago – offering a mixture of pornographic movies and documentaries – the format was touted as the future of Playboy. But sources record that the video format has been a money loser from the beginning. The number of cable subscribers has dropped more than 30 percent to about 400,000 from a peak of 743,000 in 1984.
This has prompted corporate president Christie Hefner to take a second look at the Playboy image itself and how it should be portrayed to the public. Plans are now underway to change the television programming from edited X-rated films to more mainstream R-rated films, and to rename the channel because of viewer and operator opposition to the Playboy image.
The new channel, according to Hefner, will still carry some of the Playboy Video Centerfold and sex-oriented talk shows, but it will be called “Night Life” and will be co-sponsored by another company. “If we can make it happen, it has the most significant profit upside in the next three years of anything we’re working on right now,” said Hefner.
Playboy publicity spokesperson Terry Tomcison, speaking from her office in Chicago, confirmed that the company is seeking to appeal to a “broader audience.” She also added that co-sponsors for the new format have not been found at this point, and that the company has “nothing new to announce” about its plans until the new format is fully funded.
Cable operators around the U.S. apparently plan to continue avoiding the Playboy Channel. Lynn Skinner, customer service director for Cox Cable in Oklahoma City, reports that her company dropped the channel in 1985. “We look at what the viewer wants,” said Skinner, “and we had too many religious people calling in to complain about it.” Skinner also related that, after the channel was dropped, no one ever called in to say that they wanted the Playboy Channel reinstated in the programming selection.
Rich Gilman, director of studio operations for Heritage Cablevision in Des Moines, Iowa, said that his 1985 decision to drop Playboy was strictly a “business decision. We can only offer four pay channels, and the ones we offer reach a higher subscriber level than Playboy did.” Gilman stated that subscribers to the Playboy Channel tended to subscribe for a few months and then drop the service, whereas subscribers to other services like H.B.O. and Cinemax are usually long-term customers.
When asked whether Heritage Cablevision might reconsider its decision if Playboy changes its format, Gilman said, “We have no interest in carrying another pay service. It was not a good business decision.”
Forerunner - Home » The Forerunner Newspaper » Pornography Battle
Your comments are welcome!
What is true Revival and Spiritual Awakening?
Discover the answer in this eyewitness account by Dennis Kinlaw, President of Asbury College, Wilmore, Kentucky, who recounts the story of a visitation of the Holy Spirit in 1970. This is the presentation that has continued to spark the flames of Revival in the hearts of people around the world. Contains eyewitness footage from the Revival at Asbury College in 1970 in Wilmore, Kentucky.
Certain to challenge you to greater holiness and a deeper commitment to full-scale revival. Original news and private footage has been included. If you are a student who longs to see a spiritual awakening at your school, you must see this video!
“This simple video does a wonderful job of conveying something of God’s heart and power, Everyone we have ever shown this to has received an immediate impartation of faith for revival and the power of prayer.”
— Bob and Rose Weiner, Weiner Ministries Int’l
Running Time: 40 minutes
$19.95 — ORDER NOW!(We accept all major credit cards and PayPal.)
Special Two-Disc Set!
After 40 years of intense study and world-wide ministry, Dr. Francis Schaeffer completed his crowning work of scholarship – to present profound truths in simple film language. Dr. Schaeffer’s brilliant analysis of the past and predictions for current trends have proven so uncannily accurate that this amazing series still feels contemporary almost three decades after its initial release. Ultimately, Schaeffer concludes that man’s only hope is a return to God’s Biblical absolute, the truth revealed in Christ through the Scriptures.
Available for the first time on DVD, this documentary spectacular also includes intimate in-depth conversations with Francis and Edith Schaeffer. With the on-disc study guide, this presentation forms a unique course of comprehensive study. While this series forms an innovative analysis of the past, this outstanding work is more than history. Each episode focuses on a significant era, yet speaks clearly to 21st-century man with answers for modern problems.
$49.95 — ORDER NOW!(We accept all major credit cards and PayPal.)
High Quality Paperback — 200 pages
A Reasonable Response to Christian Postmodernism
Includes a response to the book Christian Jihad by Colonel V. Doner
The title of this book is a misnomer. In reality, I am not trying to get anyone to shut up, but rather to provoke a discussion. This book is a warning about the philosophy of “Christian postmodernism” and the threat that it poses not only to Christian orthodoxy, but to the peace and prosperity our culture as well. The purpose is to equip the reader with some basic principles that can be used to refute their arguments.
Part 1 is a response to some of the recent writings by Frank Schaeffer, the son of the late Francis Schaeffer. This was originally written as a defense against Frank’s attacks on pro-life street activism – a movement that his father helped bring into being through his books, A Christian Manifesto, How Should We Then Live? and Whatever Happened to the Human Race? These works have impacted literally hundreds of thousands of Christian activists.
Part 2 is a response to Colonel Doner and his book, Christian Jihad: Neo-Fundamentalists and the Polarization of America. Doner was one of the key architects of the Christian Right that emerged in the 1980s, who now represents the disillusionment and defection many Christian activists experienced in the 1990s and 2000s. There is still great hope for America to be reformed according to biblical principles. As a new generation is emerging, it is important to recognize the mistakes that Christian activists have made in the past even while holding to a vision for the future.
$14.95 — ORDER NOW!(We accept all major credit cards and PayPal.)
Foundations in Biblical Eschatology
By Jay Rogers, Larry Waugh, Rodney Stortz, Joseph Meiring. High quality paperback, 167 pages.
All Christians believe that their great God and Savior, Jesus Christ, will one day return. Although we cannot know the exact time of His return, what exactly did Jesus mean when he spoke of the signs of His coming (Mat. 24)? How are we to interpret the prophecies in Isaiah regarding the time when “the earth will be full of the knowledge of the LORD as the waters cover the sea” (Isa. 11:19)? Should we expect a time of great tribulation and apostasy or revival and reformation before the Lord returns? Is the devil bound now, and are the saints reigning with Christ? Did you know that there are four hermeneutical approaches to the book of Daniel and Revelation?
These and many more questions are dealt with by four authors as they present the four views on the millennium. Each view is then critiqued by the other three authors.
$12.95 — ORDER NOW!(We accept all major credit cards and PayPal.)
With “preaching to the lost” being such a basic foundation of Christianity, why do many in the church seem to be apathetic on this issue of preaching in highways and byways of towns and cities?
Is it biblical to stand in the public places of the world and proclaim the gospel, regardless if people want to hear it or not?
Does the Bible really call church pastors, leaders and evangelists to proclaim the gospel in the public square as part of obedience to the Great Commission, or is public preaching something that is outdated and not applicable for our day and age?
These any many other questions are answered in this documentary.
$19.95 — ORDER NOW!(We accept all major credit cards and PayPal.)