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What is "AdSense for Content Host"?

Here’s something for web publishers in the YouTube/Adsense partnership program. It belongs in the Johnny Carson, “I DID not KNOW that!” category and is a follow-up to my earlier article: Can You Make Good Money in the YouTube/Adsense Partnership program?

I was vaguely aware when I signed up for the YouTube/Adsense partnership program that not only would I make money on clickable ads placed on my YouTube video logs, but when others would embed my video units on their site there would also be a three way revenue sharing. But I had forgotten I would make money this way until I started seeing money show up in this strange category on my Adsense page called: AdSense for Content Host.

I am seeing a considerable spike in my Adsense income since I started the YouTube/Adsense partnership program. Although this started out slowly, August’s income in this category more than tripled from the previous months’ averages and it has stayed consistent since then. From my understanding of the program, YouTube partners are paid by impressions and not just clicks on ads shown on YouTube pages. But Google is very secretive and publishes no statistics on the YouTube partner ads, so I am not 100 percent sure how this works.

But hold the phone!

Last month, my AdSense for Content Host category started spiking and this month it is spiking even more. I had to Google what the term, AdSense for Content Host, actually meant and I found a plethora of people who were puzzled by this sudden spike in their earnings as well.

This income comes from my YouTube videos that are embedded on other people’s websites. Here is how YouTube explains it:

In AdSense Reports Overview, ‘YouTube’ refers to revenue earned on your channel at www.youtube.com.

AdSense for Content Host refers to revenue earned from embedded videos ads and AdSense for Video Ads. AdSense for Video ads can run both on your videos on YouTube.com, and on your videos on an AdSense publisher’s website. These ads consist of text overlay ads contextually targeted to a combination of signals in your videos and on the site.

In other words, I am making money from ads on my YouTube pages, which is a separate category, but I am also making money from “video units” — that is, my YouTube videos shown on other websites.

In fact, if the trend I am seeing this month continues, the income from YouTube may top my regular Adsense income from ads on my website.

A friend of mine who does web development for a living first implored me to try AdSense in 2006. Around the same time, he suggested that I use YouTube to stream my videos. This was a few months before YouTube’s jump in popularity. I had complained that I had more video I wanted to show than I had server space. I was kind of shocked that YouTube allowed me to stream video for free. I got into it not even thinking there could ever be a profit in it on my end.

I have to learn to take such suggestions more seriously, no matter how esoteric and impractical they may sound to me at first. It’s the curse of being a genius: No one understands you at first, but people who do may end up cashing in on your brilliance.

Comments

Your comments are welcome!

This is the best explanation I've seen on this ever. Thanks, it was driving me nuts trying to figure this out.

Posted by Lisa Irby on 04/23/2014 04:29 PM #

Thanks for the explanation of the hosted for content deal found in the new interface.

Take care and have an awesome day!

Posted by tony greene on 12/13/2011 01:01 PM #

Hi!
Thanks for clearing up this doubt for me.

Posted by jim on 09/18/2012 04:06 AM #

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God's Law and SocietyGod's Law and Society (DVD)

Download the Free Study Guide!

God’s Law and Society powerfully presents a comprehensive worldview based upon the ethical system found in the Law of God.

Speakers include: R.J. Rushdoony, George Grant, Howard Phillips, R.C. Sproul Jr., Ken Gentry, Gary DeMar, Jay Grimstead, Steven Schlissel, Andrew Sandlin, Eric Holmberg, and more!

Sixteen Christian leaders and scholars answer some of the most common questions and misconceptions related to this volatile issue:

1. Are we under Law or under Grace?
2. Does the Old Testament Law apply today?
3. Can we legislate morality?
4. What are the biblical foundations of government?
5. Was America founded as a Christian nation?
6. What about the separation of Church and State?
7. Is neutrality a myth?
8. What about non-Christians and the Law of God?
9. Would there be “freedom” in a Christian republic?
10. What would a “Christian America” look like?

Perfect for group instruction as well as personal Bible study.

Ten parts, over four hours of instruction!

Running Time: 240 minutes

Watch over 60 on-line video interviews from God’s Law and Society.

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Dr. Francis Schaeffer - How Should We Then Live? (DVD)

Special Two-Disc Set!

After 40 years of intense study and world-wide ministry, Dr. Francis Schaeffer completed his crowning work of scholarship – to present profound truths in simple film language. Dr. Schaeffer’s brilliant analysis of the past and predictions for current trends have proven so uncannily accurate that this amazing series still feels contemporary almost three decades after its initial release. Ultimately, Schaeffer concludes that man’s only hope is a return to God’s Biblical absolute, the truth revealed in Christ through the Scriptures.

Available for the first time on DVD, this documentary spectacular also includes intimate in-depth conversations with Francis and Edith Schaeffer. With the on-disc study guide, this presentation forms a unique course of comprehensive study. While this series forms an innovative analysis of the past, this outstanding work is more than history. Each episode focuses on a significant era, yet speaks clearly to 21st-century man with answers for modern problems.

$49.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

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Freedom: The Model of Christian Liberty (DVD)

“Give me liberty or give me death!”

Patrick Henry’s famous declaration not only helped launch the War for Independence, it also perfectly summarized the mindset that gave birth to, and sustained, the unprecedented experiment in Christian liberty that was America.

The freedom our Founders envisioned was not freedom from suffering, want, or hard work. Nor was it freedom to indulge every appetite or whim without restraint—that would merely be servitude to a different master. No, the Founders’ passion was to live free before God, unfettered by the chains of autocracy, shackles that slowly but inexorably bind men when the governments they fashion fail to recognize and uphold freedom’s singular, foundational truth: that all men are created in the image of God, and are thereby co-equally endowed with the right to “life, liberty, and the pursuit of happiness.”

This presentation is a similar call, not to one but many. By reintroducing the principles of freedom that gave birth to America, it is our prayer that Jesus, the true and only ruler over the nations, will once again be our acknowledged Sovereign, that we may again know and exult in the great truth that “where the Spirit of the LORD is, there is liberty” (2 Cor. 3:17).

Welcome to the Second American Revolution!

This DVD features “Liberty: The Model of Christian Liberty” along with “Dawn’s Early Light: A Brief History of America’s Christian Foundations.” Bonus features include a humorous but instructive collection of campaign ads and Eric Holmberg’s controversial YouTube challenge concerning Mitt Romney’s campaign for president.

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(We accept all major credit cards and PayPal.)

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Amazing GraceAmazing Grace: The History and Theology of Calvinism (DVD)

Download the Free Study Guide!

Just what is Calvinism?

Does this teaching make man a deterministic robot and God the author of sin? What about free will? If the church accepts Calvinism, won’t evangelism be stifled, perhaps even extinguished? How can we balance God’s sovereignty and man’s responsibility? What are the differences between historic Calvinism and hyper-Calvinism? Why did men like Augustine, Luther, Calvin, Spurgeon, Whitefield, Edwards and a host of renowned Protestant evangelists embrace the teaching of predestination and election and deny free will theology?

This is the first video documentary that answers these and other related questions. Hosted by Eric Holmberg, this fascinating three-part, four-hour presentation is detailed enough so as to not gloss over the controversy. At the same time, it is broken up into ten “Sunday-school-sized” sections to make the rich content manageable and accessible for the average viewer.

Running Time: 257 minutes

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

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The Four Keys to the Millennium (Book)

Foundations in Biblical Eschatology

By Jay Rogers, Larry Waugh, Rodney Stortz, Joseph Meiring. High quality paperback, 167 pages.

All Christians believe that their great God and Savior, Jesus Christ, will one day return. Although we cannot know the exact time of His return, what exactly did Jesus mean when he spoke of the signs of His coming (Mat. 24)? How are we to interpret the prophecies in Isaiah regarding the time when “the earth will be full of the knowledge of the LORD as the waters cover the sea” (Isa. 11:19)? Should we expect a time of great tribulation and apostasy or revival and reformation before the Lord returns? Is the devil bound now, and are the saints reigning with Christ? Did you know that there are four hermeneutical approaches to the book of Daniel and Revelation?

These and many more questions are dealt with by four authors as they present the four views on the millennium. Each view is then critiqued by the other three authors.

$12.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

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