Jay Rogers
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How to drive traffic to a web site

The Forerunner web site has been around since 1996 and is a record of almost every article I have ever written or published. It contains articles I wrote from 1987 until the present. It also has a massive pro-life site designed by Meredith Raney that is more vast than anything I have yet seen. It is the public record describing how, by the grace of God, a handful of Christian activists closed all the abortion clinics in Brevard County:

http://forerunner.com/fyi

While a lot of things have changed with me in the past few years, I haven’t changed my theology and worldview so drastically that I will ever completely disavow what I wrote all those years ago. At worst even the most irrelevant articles are an accurate historical record of my work.

However, when I redesigned the web site four months ago, I was considering jettisoning a few of the articles that were no longer relevant to anything I am concerned about at present. Then a friend pointed out that some of those articles, even if they have relatively low traffic, may be stumbled onto by people doing searches. Since I have over 2000 articles at forerunner.com people are not entering mainly from the front index page. People find one of those 2000 pages and they navigate elsewhere on the site.

All external links to those 2000 pages drives the traffic to the site. Ranking.com has recorded over 11,000 links to forerunner.com. Because I have so many links into the site some individual pages are very popular.

For instance, go to Google.com and type in PHILLIS WHEATLEY. You will see forerunner.com is #3.

http://www.forerunner.com/forerunner/X0214_Phillis_Wheatley.html

The key word THEONOMY yields a #1 ranking for forerunner.com on Google.

http://www.forerunner.com/theofaq.html

And there are many other search words that yield similar indexing/ranking.

There are many other key words and phrases that give forerunner.com a page rank in the top ten on the major search engines.

Why are these ranked so high?

  1. The pages were the first on their topic ten years ago when the web was still in its infancy.
  2. In that time, these individual pages have generated many outside links from other sites.
  3. Search engines look at the number of links as the number one factor for indexing / ranking.
  4. A high ranking in the search engines leads to more visits and higher ranking in the index.
  5. All these factors work together to drive traffic, it’s like a snowball effect.

And because of that situation, I can add a single page and it will quickly be indexed and ranked highly because of the preeminence of the entire site.

For instance, two months ago, I bought a non-copyrighted an article called:

“Analyzing Website Traffic”

http://www.forerunner.com/e-business/X0021_Analyzing_Website_Tr.html

Do a search for “Analyzing Website Traffic” and you will see The Forerunner’s article is already #9 in ranking on the Google index. The amazing thing about this is that this is a non-copyrighted article that is sold to help web sites generate traffic. It appears on 416 other sites indexed by Google.

The reason for the fast track on the major search engines is that forerunner.com has had ten years to build its traffic. Other web sites and search engine robots have done all the work without me even knowing how was done!

(Does that sound like the premise of a science fiction novel?)

That is why the domain name of forerunner.com is more valuable to me than it would be to anyone else who did not have 2000 articles on their web site for ten years. There will probably never be a need for me to start another web site under a new domain name. This domain name will always give me the better traffic than a new site would.

In fact, my top priority for the summer of 2006 is to add 1000 pages to the site. That in itself ought to double my traffic and e-commerce income simply because I know which are the most popular types of articles on my site.

I am often surprised that a long ago forgotten article will suddenly make it onto a national news service’s list of links and suddenly that article will jump to the top of my referral list. We just had our national day of prayer, so people were searching for information on that and they found a 1988 article about the first national day of prayer that President Reagan instituted as a yearly event. Until last week, it was a forgotten article, but in the last seven days it has vaulted to the number 1 page on my site.

http://www.forerunner.com/forerunner/X0324_National_Day_of_Pray.html

Now the key phrase “National Day of Prayer” is currently #7 on Google.

You might be surprised to see the list of the most popular referrer pages in the first week of May 2006:

http://www.forerunner.com/forerunner/X0324_National_Day_of_Pray.html

http://www.forerunner.com/forerunner/X0497_DeMar_-_Behaviorism.html

http://www.forerunner.com/forerunner/X0214_Phillis_Wheatley.html

http://www.forerunner.com/forerunner/X0038_Bette_Davis.html

http://www.forerunner.com/chalcedon/X0020_15._Council_of_Trent.html

http://www.forerunner.com/champion/X0004_3._Oliver_Cromwell.html

http://www.forerunner.com/forerunner/X0098_Ban_on_school_prayer.html

http://www.forerunner.com/videos.html

http://www.forerunner.com/forerunner/X0388_Effects_of_Pornograp.html

http://www.forerunner.com/forerunner/X0526_Bios-_John_Winthrop.html

http://www.forerunner.com/forerunner/X0525_Bios-_John_Knox.html

http://www.forerunner.com/forerunner/X0332_Ted_Bundy.html

http://www.forerunner.com/

http://www.forerunner.com/mandate/X0069_The_Education_of_Joh.html

http://www.forerunner.com/champion/manson.html


By now you should have figured out the several ways that just posting this article to my blog is going to increase my traffic. Take these principles and prosper!

Your comments are welcome!

Textile Help

Amazing GraceAmazing Grace: The History and Theology of Calvinism (DVD)

Download the Free Study Guide!

Just what is Calvinism?

Does this teaching make man a deterministic robot and God the author of sin? What about free will? If the church accepts Calvinism, won’t evangelism be stifled, perhaps even extinguished? How can we balance God’s sovereignty and man’s responsibility? What are the differences between historic Calvinism and hyper-Calvinism? Why did men like Augustine, Luther, Calvin, Spurgeon, Whitefield, Edwards and a host of renowned Protestant evangelists embrace the teaching of predestination and election and deny free will theology?

This is the first video documentary that answers these and other related questions. Hosted by Eric Holmberg, this fascinating three-part, four-hour presentation is detailed enough so as to not gloss over the controversy. At the same time, it is broken up into ten “Sunday-school-sized” sections to make the rich content manageable and accessible for the average viewer.

Running Time: 257 minutes

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


Dr. Francis Schaeffer - A Christian Manifesto (DVD)

That Swiss Hermit Strikes Again!

Dr. Schaeffer, who was one of the most influential Christian thinkers in the twentieth century, shows that secular humanism has displaced the Judeo-Christian consensus that once defined our nation’s moral boundaries. Law, education, and medicine have all been reshaped for the worse as a consequence. America’s dominant worldview changed, Schaeffer charges, when Christians weren’t looking.

Schaeffer lists two reasons for evangelical indifference: a false concept of spirituality and fear. He calls on believers to stand against the tyranny and moral chaos that come when humanism reigns-and warns that believers may, at some point, be forced to make the hard choice between obeying God or Caesar. A Christian Manifesto is a thought-provoking and bracing Christian analysis of American culture and the obligation Christians have to engage the culture with the claims of Christ.

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


Abortion Clinic 911 Calls (DVD)

Exposes the Dangers of Abortion to Women!

These shocking eyewitness accounts expose the dangers of abortion not only to unborn children, but to the health and lives women as well. An antidote to the smokescreens of the liberal media, these short clips show what really happens in and around abortion clinics.

Although the content is emotionally gut-wrenching, these videos have been used in church seminars and small groups to educate Christians on the abortion issue and to lead people toward a pro-life position. Contains 2 hours and 40 minutes of materials that can be shown separately.

Watch these pro-life videos on-line.

“These videos helped change my mind from pro-choice to pro-life. Your videos are what did it for me. I will be walking in next year’s March For Life in San Francisco.” — A. Jackson, California

“I was going to have an abortion until I saw your video. Praise Jesus!”
— M. Drew, YouTube Commenter

$4.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


The Real Jesus: A Defense of the Historicity and Divinity of ChristThe Real Jesus: A Defense of the Historicity and Divinity of Christ (DVD)

Who is the Real Jesus?

Ever since the dawn of modern rationalism, skeptics have sought to use textual criticism, archeology and historical reconstructions to uncover the “historical Jesus” — a wise teacher who said many wonderful things, but fulfilled no prophecies, performed no miracles and certainly did not rise from the dead in triumph over sin.

Over the past 100 years, however, startling discoveries in biblical archeology and scholarship have all but vanquished the faulty assumptions of these doubting modernists. Regrettably, these discoveries have often been ignored by the skeptics as well as by the popular media. As a result, the liberal view still holds sway in universities and impacts the culture and even much of the church.

The Real Jesus explodes the myths of these critics and the movies, books and television programs that have popularized their views. Presented in ten parts — perfect for individual, family and classroom study — viewers will be challenged to go deeper in their knowledge of Christ in order to be able to defend their faith and present the truth to a skeptical modern world – that the Jesus of the Gospels is the Jesus of history — “the same yesterday, today and forever” (Hebrews 13:8). He is the real Jesus.

Speakers include: George Grant, Ted Baehr, Stephen Mansfield, Raymond Ortlund, Phil Kayser, David Lutzweiler, Jay Grimstead, J.P. Holding, and Eric Holmberg.

Ten parts, over two hours of instruction!

Running Time: 130 minutes

$19.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information


The Silent Scream (DVD) Eight Languages

“When the lives of the unborn are snuffed out, they often feel pain, pain that is long and agonizing.” – President Ronald Reagan to National Religious Broadcasters Convention, January 1981

Ronald Reagan became convinced of this as a result of watching The Silent Scream – a movie he considered so powerful and convicting that he screened it at the White House.

The modern technology of real-time ultrasound now reveals the actual responses of a 12-week old fetus to being aborted. As the unborn child attempts to escape the abortionist’s suction curette, her motions can be seen to become desperately agitated and her heart rate doubles. Her mouth opens – as if to scream – but no sound can come out. Her scream doesn’t have to remain silent, however … not if you will become her voice. This newly re-mastered version features eight language tracks and two bonus videos.

“…a high technology “Uncle Tom’s Cabin” arousing public opinion just as Harriet Beecher Stowe’s 1852 antislavery novel ignited the abolitionist movement.” – Sen. Gordon Humphrey, Time Magazine

Languages: English, Spanish, French, South Korean, Chinese, Russian, Portuguese, Japanese

Running Time: 28 minutes

$17.95 — ORDER NOW!

(We accept all major credit cards and PayPal.)

Click here for more information

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