Jay Rogers
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How to drive traffic to a web site

The Forerunner web site has been around since 1996 and is a record of almost every article I have ever written or published. It contains articles I wrote from 1987 until the present. It also has a massive pro-life site designed by Meredith Raney that is more vast than anything I have yet seen. It is the public record describing how, by the grace of God, a handful of Christian activists closed all the abortion clinics in Brevard County:

http://forerunner.com/fyi

While a lot of things have changed with me in the past few years, I haven’t changed my theology and worldview so drastically that I will ever completely disavow what I wrote all those years ago. At worst even the most irrelevant articles are an accurate historical record of my work.

However, when I redesigned the web site four months ago, I was considering jettisoning a few of the articles that were no longer relevant to anything I am concerned about at present. Then a friend pointed out that some of those articles, even if they have relatively low traffic, may be stumbled onto by people doing searches. Since I have over 2000 articles at forerunner.com people are not entering mainly from the front index page. People find one of those 2000 pages and they navigate elsewhere on the site.

All external links to those 2000 pages drives the traffic to the site. Ranking.com has recorded over 11,000 links to forerunner.com. Because I have so many links into the site some individual pages are very popular.

For instance, go to Google.com and type in PHILLIS WHEATLEY. You will see forerunner.com is #3.

http://www.forerunner.com/forerunner/X0214_Phillis_Wheatley.html

The key word THEONOMY yields a #1 ranking for forerunner.com on Google.

http://www.forerunner.com/theofaq.html

And there are many other search words that yield similar indexing/ranking.

There are many other key words and phrases that give forerunner.com a page rank in the top ten on the major search engines.

Why are these ranked so high?

  1. The pages were the first on their topic ten years ago when the web was still in its infancy.
  2. In that time, these individual pages have generated many outside links from other sites.
  3. Search engines look at the number of links as the number one factor for indexing / ranking.
  4. A high ranking in the search engines leads to more visits and higher ranking in the index.
  5. All these factors work together to drive traffic, it’s like a snowball effect.

And because of that situation, I can add a single page and it will quickly be indexed and ranked highly because of the preeminence of the entire site.

For instance, two months ago, I bought a non-copyrighted an article called:

“Analyzing Website Traffic”

http://www.forerunner.com/e-business/X0021_Analyzing_Website_Tr.html

Do a search for “Analyzing Website Traffic” and you will see The Forerunner’s article is already #9 in ranking on the Google index. The amazing thing about this is that this is a non-copyrighted article that is sold to help web sites generate traffic. It appears on 416 other sites indexed by Google.

The reason for the fast track on the major search engines is that forerunner.com has had ten years to build its traffic. Other web sites and search engine robots have done all the work without me even knowing how was done!

(Does that sound like the premise of a science fiction novel?)

That is why the domain name of forerunner.com is more valuable to me than it would be to anyone else who did not have 2000 articles on their web site for ten years. There will probably never be a need for me to start another web site under a new domain name. This domain name will always give me the better traffic than a new site would.

In fact, my top priority for the summer of 2006 is to add 1000 pages to the site. That in itself ought to double my traffic and e-commerce income simply because I know which are the most popular types of articles on my site.

I am often surprised that a long ago forgotten article will suddenly make it onto a national news service’s list of links and suddenly that article will jump to the top of my referral list. We just had our national day of prayer, so people were searching for information on that and they found a 1988 article about the first national day of prayer that President Reagan instituted as a yearly event. Until last week, it was a forgotten article, but in the last seven days it has vaulted to the number 1 page on my site.

http://www.forerunner.com/forerunner/X0324_National_Day_of_Pray.html

Now the key phrase “National Day of Prayer” is currently #7 on Google.

You might be surprised to see the list of the most popular referrer pages in the first week of May 2006:

http://www.forerunner.com/forerunner/X0324_National_Day_of_Pray.html

http://www.forerunner.com/forerunner/X0497_DeMar_-_Behaviorism.html

http://www.forerunner.com/forerunner/X0214_Phillis_Wheatley.html

http://www.forerunner.com/forerunner/X0038_Bette_Davis.html

http://www.forerunner.com/chalcedon/X0020_15._Council_of_Trent.html

http://www.forerunner.com/champion/X0004_3._Oliver_Cromwell.html

http://www.forerunner.com/forerunner/X0098_Ban_on_school_prayer.html

http://www.forerunner.com/videos.html

http://www.forerunner.com/forerunner/X0388_Effects_of_Pornograp.html

http://www.forerunner.com/forerunner/X0526_Bios-_John_Winthrop.html

http://www.forerunner.com/forerunner/X0525_Bios-_John_Knox.html

http://www.forerunner.com/forerunner/X0332_Ted_Bundy.html

http://www.forerunner.com/

http://www.forerunner.com/mandate/X0069_The_Education_of_Joh.html

http://www.forerunner.com/champion/manson.html


By now you should have figured out the several ways that just posting this article to my blog is going to increase my traffic. Take these principles and prosper!

Your comments are welcome!

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God's Law and SocietyGod's Law and Society (DVD)

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God’s Law and Society powerfully presents a comprehensive worldview based upon the ethical system found in the Law of God.

Speakers include: R.J. Rushdoony, George Grant, Howard Phillips, R.C. Sproul Jr., Ken Gentry, Gary DeMar, Jay Grimstead, Steven Schlissel, Andrew Sandlin, Eric Holmberg, and more!

Sixteen Christian leaders and scholars answer some of the most common questions and misconceptions related to this volatile issue:

1. Are we under Law or under Grace?
2. Does the Old Testament Law apply today?
3. Can we legislate morality?
4. What are the biblical foundations of government?
5. Was America founded as a Christian nation?
6. What about the separation of Church and State?
7. Is neutrality a myth?
8. What about non-Christians and the Law of God?
9. Would there be “freedom” in a Christian republic?
10. What would a “Christian America” look like?

Perfect for group instruction as well as personal Bible study.

Ten parts, over four hours of instruction!

Running Time: 240 minutes

Watch over 60 on-line video interviews from God’s Law and Society.

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Dr. Francis Schaeffer - How Should We Then Live? (DVD)

Special Two-Disc Set!

After 40 years of intense study and world-wide ministry, Dr. Francis Schaeffer completed his crowning work of scholarship – to present profound truths in simple film language. Dr. Schaeffer’s brilliant analysis of the past and predictions for current trends have proven so uncannily accurate that this amazing series still feels contemporary almost three decades after its initial release. Ultimately, Schaeffer concludes that man’s only hope is a return to God’s Biblical absolute, the truth revealed in Christ through the Scriptures.

Available for the first time on DVD, this documentary spectacular also includes intimate in-depth conversations with Francis and Edith Schaeffer. With the on-disc study guide, this presentation forms a unique course of comprehensive study. While this series forms an innovative analysis of the past, this outstanding work is more than history. Each episode focuses on a significant era, yet speaks clearly to 21st-century man with answers for modern problems.

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Go Stand Speak (DVD)

With “preaching to the lost” being such a basic foundation of Christianity, why do many in the church seem to be apathetic on this issue of preaching in highways and byways of towns and cities?

Is it biblical to stand in the public places of the world and proclaim the gospel, regardless if people want to hear it or not?

Does the Bible really call church pastors, leaders and evangelists to proclaim the gospel in the public square as part of obedience to the Great Commission, or is public preaching something that is outdated and not applicable for our day and age?

These any many other questions are answered in this documentary.

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Amazing GraceAmazing Grace: The History and Theology of Calvinism (DVD)

Download the Free Study Guide!

Just what is Calvinism?

Does this teaching make man a deterministic robot and God the author of sin? What about free will? If the church accepts Calvinism, won’t evangelism be stifled, perhaps even extinguished? How can we balance God’s sovereignty and man’s responsibility? What are the differences between historic Calvinism and hyper-Calvinism? Why did men like Augustine, Luther, Calvin, Spurgeon, Whitefield, Edwards and a host of renowned Protestant evangelists embrace the teaching of predestination and election and deny free will theology?

This is the first video documentary that answers these and other related questions. Hosted by Eric Holmberg, this fascinating three-part, four-hour presentation is detailed enough so as to not gloss over the controversy. At the same time, it is broken up into ten “Sunday-school-sized” sections to make the rich content manageable and accessible for the average viewer.

Running Time: 257 minutes

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The Abortion Matrix: Defeating Child Sacrifice and the Culture of Death (DVD)

Download the free Study Guide!

Is there a connection between pagan religion and the abortion industry?

This powerful presentation traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God and crime against humanity has produced in our beleaguered society.

Conceived as a sequel and update to the 1988 classic, The Massacre of Innocence, the new title, The Abortion Matrix, is entirely fitting. It not only references abortion’s specific target – the sacred matrix where human beings are formed in the womb in the very image of God, but it also implies the existence of a conspiracy, a matrix of seemingly disparate forces that are driving this holocaust.

The occult activity surrounding the abortion industry is exposed with numerous examples. But are these just aberrations, bizarre yet anomalous examples of abortionists who just happen to have ties to modern day witchcraft? Or is this representative of something deeper, more sinister and even endemic to the entire abortion movement?

As the allusion to the film of over a decade ago suggests, the viewer may learn that things are not always as they appear to be. The Abortion Matrix reveals the reality of child-killing and strikes the proper moral chord to move hearts to fulfill the biblical responsibility to rescue those unjustly sentenced to death and to speak for those who cannot speak for themselves (Proverbs 24:11,12; 31:8,9).

Speakers include: George Grant, Peter Hammond, RC Sproul Jr., Paul Jehle, Lou Engle, Rusty Thomas, Flip Benham, Janet Porter and many more.

Ten parts, over three hours of instruction!

Running Time: 195 minutes

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The Abortion Matrix DVD: Update

The Abortion Matrix:
Defeating Child Sacrifice and the Culture of Death

is a 195-minute presentation that traces the biblical roots of child sacrifice and then delves into the social, political and cultural fall-out that this sin against God has produced. You can order this series on DVD, read the complete script and view clips on-line...
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